Barcel, its snacks division, was established in 1978 in Mexico and grew into one of the country's top snack producers. In 1999, the company invented its now-famous Takis rolled tortilla chips—salty snacks that resemble tiny, extra-crunchy taquitos.

When did Takis come out in the US?

"Since our Takis Fuego was first introduced in the United States in 2006, the snack has exploded in popularity, especially among teenagers," said Ruben Herrera, Vice President of Barcel USA.

When were Takis first popular?

The Year Takis Was Invented

Takis was invented in the year 1999, and was first released into the Mexican snack market. Takis was introduced into the American snack market in the year 2006, where it quickly became popularized in the U.S.