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When to Use Push?

Robert Thorne • • 7 min read
When to Use Push?

When to utilize push marketing
If you have a specialized product or service, push marketing may be your best bet. Directly targeting consumers who would be interested increases the likelihood of them interacting with the advertising since it's relevant and specific enough for them to take action.

When to use push vs pull strategies?

What are Push and Pull Strategies? Simply put, a push strategy is to push a product at a customer, while a pull strategy pulls a customer towards a product. Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand.

Under what situations would a push strategy be used?

Push promotional strategies work well for lower cost items, or items where customers may make a decision on the spot. New businesses use push strategies to develop retail markets for their products and to generate exposure. Once a product is already in stores, a pull strategy creates additional demand for the product.

Robert Thorne
Author

Robert Thorne

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.