Appleton Estate Jamaica Rum has released a new premium blend and also redesigned its bottle and label to reflect the brand and distillery's history and Jamaican heritage. The new Eight Year Old Reserve rum will sit alongside Appleton's Signature Blend and 12 Year Old Rare Casks Blend in the brand's core range.
What happened Appleton rum?
Appleton Special and White rums have been rebranded as Kingston 62. The transition to Kingston 62 in the UK follows the successful rebrand in the product's native Jamaica earlier this year. Although there is a new name and look, there is no change to the recipe or abv strength.
Who bought out Appleton rum?
Campari bought the brand and its stablemates, Wray & Nephew and Coruba rum, from the troubled Trinidadian group CL Financial for US$415 million in 2012.