An informal description of a person or group of people - this may cover age and other 'hard' variables, but will focus on softer dimensions such as attitudes, appearance and lifestyle.
How do you make a pen portrait?
How to Create a Pen Portrait of Your Consumer in 5 Easy Steps
- Find out what they're into. ...
- Know where they're hanging out. ...
- Understand their perceptions. ...
- Put yourself in their shoes. ...
- Identify the touchpoints.
Why are pen portraits important?
A Pen Portrait helps facilitators to gain an insight into the people involved in the strategy creation process. Everyone has their own belief system which will influence how they see the world. ... This will include their background, their beliefs and how they are likely to react to the strategy creation process.
