The very definition of a buzzword is “an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.” Buzzwords aren't just meaningless, they also send a subtle message that we lack depth and substance.

What are examples of buzzwords?

Buzzwords often originate in jargon, acronyms, or neologisms. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy. A common buzzword phrase is "think outside the box".

What are buzzwords in business communication?

Buzzwords are terms regularly used in business to gain attention, boost morale and describe cultural and social situations. Buzzwords often change over time to reflect trends in how people talk to one another and what attributes are most desirable in any given business.