The term Hoonigan is defined as “a person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, doughnuts as well as acts of automotive aeronautics; One who hoons.” ...

How did hoonigan get its name?

One who 'hoons'.” The Hoonigan Racing Division was created by the world famous American rally car driver, Ken Block, a rally driver who found internet fame after his practice sessions were recorded and put onto YouTube. ... To a real driver, hooning not just about shredding tyres.

How did hoonigan get started?

In 2004, Quiksilver bought the company for $87 million, and Block decided to go from designing apparel to becoming a professional athlete himself. ... In 2010, he founded Hoonigan Industries, an apparel brand for auto enthusiasts. In the last year alone, the brand grew 50 percent, according to Block.