Being assertive is about respecting both yourself and the other person without compromising either person's rights as a human being. Assertive behavior builds strong relationships with others and allows others to feel heard and understood even though you may not necessarily agree with them.

What is a non assertive person?

Non-Assertiveness. A non-assertive person is one who is often taken advantage of, feels helpless, takes on everyone's problems, says yes to inappropriate demands and thoughtless requests, and allow others to choose for him or her.

What is assertive personality?

Assertive individuals are self-assured, even-tempered, and resistant to stress. ... Assertive people also sometimes presume they are free to do much more than others would allow or tolerate. If overconfident, these personality types may come to believe their confidence overshadows what others want.