Fitting rooms are known as the small-but-mighty area of any retail store as they are one of the key elements that lead to the increase of sales and decrease in returns. This is due to the fact that most purchasing decisions are made when shoppers like what they see in the fitting room.

Do fitting rooms increase sales?

If you can get a customer in a dressing room, you are more likely to make a sale. Fitting rooms, "are extremely important to the retail experience. ... There is innovative technology hitting the market that aims to make the dressing room experience more magical and helpful for the customer.

Why are dressing rooms an important feature for a clothing store?

Your fitting rooms are where people try on merchandise and make their final decisions about whether or not they will make a purchase at your store. A well-designed and inviting fitting room will incentivize shoppers to utilize your fitting spaces and, in turn, drive your sales.