The role of a good slogan is to point towards the benefits of a product. Slogans are supposed to highlight your brand image and be memorable. ... Customizing brands with
How do slogans help?
Developing an effective advertising slogan helps companies cut through the chatter and get consumer attention quickly. While a paragraph-long explanation of your product might give potential customers plenty of information, a punchy slogan cuts through the clutter and creates a memorable image in the customers' minds.
What is a good slogan?
- "Just Do It" - Nike.
- "Think Different" - Apple.
- "Where's the Beef?" - Wendy's.
- "Open Happiness" - Coca-Cola.
- "Because You're Worth It" - L'Oreal.
- "Melts in Your Mouth, Not in Your Hands" - M&Ms.
- "A Diamond is Forever" - De Beers.
- "The Breakfast of Champions" - Wheaties.