SWOT analysis is used across industries to measure Strengths, Weaknesses, Opportunities and Threats of a business venture. Although it's mainly used to assess business ventures, it can also be easily used to measure almost anything that is influenced by external and internal factors.
What is SWOT and why is it used?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a simple tool that can help you to analyze what your company does best right now, and to devise a successful strategy for the future.
How do you use SWOT analysis?
Use the following 8 steps to conduct a SWOT analysis.
- Decide on the objective of your SWOT analysis. ...
- Research your business, industry and market. ...
- List your business's strengths. ...
- List your business's weaknesses. ...
- List potential opportunities for your business. ...
- List potential threats to your business.
