It is a good idea to register your trademark to protect yourself against an infringement suit, to add value to your company, to put your competitors and the public on notice of your rights in your own brand and to strengthen the legal protection of your mark.

What are the benefits of registering a trademark?

Registration provides nationwide priority over all others who might seek to adopt the registered mark. Registration significantly reduces the costs of enforcing trademark rights. Registration provides for enhanced protection against counterfeiters, cybersquatters, and importers of infringing product.

Is it worth registering a trademark?

Registering your company name as a trademark has a number of benefits, including: It will prevent other people from stealing and using your trademark. The protection provided by having a registered trademark is stronger than “common law” protections which will apply when your trademark is unregistered.