- Alibaba on Oct. 20 officially kicked off its 13th annual 11.11 Global Shopping Festival, known as Singles' Day. A record 290,000 brands are participating, according to Alibaba, and will offer more than 14 million deals to over 900 million Chinese consumers.

Who celebrates Singles Day?

Singles Day is a Chinese holiday observed every year on November 11th. The day was created to celebrate being single. China has a population of 1.4 billion people, making it the most populous country in the world.

Why is today called Singles Day?

Singles' Day always falls on November 11 because the date 11/11 represents four ones, or four singles, standing together. The name literally translates as "single sticks holiday."