Orientation is how the relative pieces of an object are arranged. Rotation and translation preserve orientation, as objects' pieces stay in the same order.

Does orientation change in translation?

A translation is when a geometric figure slides up, down, left or right on the coordinate plane. The figure moves its location, but doesn't change its orientation. It also doesn't change its size or shape. When you perform translations, you slide a figure left or right, up or down.

Does a rigid transformation preserve orientation?

collinearity (points remain on the same lines)

The orientation (lettering around the outside of the figure), is not preserved.