To pivot is to turn or rotate, like a hinge. Or a basketball player pivoting back and forth on one foot to protect the ball. When you're not talking about a type of swiveling movement, you can use pivot to mean the one central thing that something depends upon.

What does pivoted mean in business?

A pivot means fundamentally changing the direction of a business when you realize the current products or services aren't meeting the needs of the market. The main goal of a pivot is to help a company improve revenue or survive in the market, but the way you pivot your business can make all the difference.

What is pivot and give example?

What is “Pivoting”? While pivoting in the startup world means to shift to a new strategy, it is often believed to entail drastically changing the whole company. ... For example, a company might find that an ad-based revenue model may be more profitable than freemium.