Niching down means having a clear focus on who your ideal target customer is and aligning your marketing to match. ... Focusing on a niche is not an end in itself, it must form part of an overarching marketing strategy.

Why Niching down is important?

Niching down gives you the dynamic to build deep connections and create a community that extends even further than your teaching. It also helps you to stand out and make a real difference in your students' lives. You can focus your teaching on an area with much less competition.

Is it better to niche down?

If you choose to niche down and focus on recruiting candidates in the manufacturing industry, you'll face less competition and be more likely to pick up specialist clients. The result; your competition shrinks as you compete with other recruitment firms in the manufacturing sector.