You don't hear bedeck's root, the verb deck, all that often — but it appears in the Christmas carol "Deck the Halls," and it comes from the Middle Dutch dekken, "to cover." make more attractive by adding ornament, colour, etc.

Where is bedeck based?

Bedeck, which employs more than 370 staff across Ireland and the UK, designs, sources and sells branded bed linen and towels, on both a wholesale and retail basis. The business was founded by Alexander Irwin in 1951 in Magheralin, Co Down, originally as a manufacturer of Irish linen handkerchiefs.

What is the meaning bedeck?

transitive verb. 1 : to clothe with finery : deck. 2 : decorate sense 2.