Merchandising is important because: a new look attracts customers; current customers buy more; and it increases impulse sales, the average dollar transaction, seasonal items, the number of products stocked, market share, and customer awareness of product lines.

What is the most important aspect of merchandising?

Merchandising seems simple on the surface but it's more of a science than an art. The primary importance of merchandising is to clearly display products so they are easy to find. The more products displayed, the more complex the process.

What are the three main functions of merchandising?

Merchandise management is concerned with:

(1) Merchandise planning what to buy. (3) Handling – Placing merchandise in store. (4) Monitoring the stock levels and inventory and merchandise movement.