We have updated Google Analytics' Change History feature to a new format that supports structured data output and detailed before-and-after states. Change History has also been expanded to support both Account and Property admins by offering versions that are scoped to each level.

Why did Google Analytics change?

Google has unveiled a new version of Google Analytics, with "machine learning at its core" in order to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.

Why is my Google Analytics view different?

If you set up a website on Google Analytics after October 14 2020, you probably created a Google Analytics 4 property. Google Analytics 4 is a new kind of property, with different reports than what you're used to seeing in Universal Analytics.