Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. ...

What makes something spreadable social media?

Therefore, there are a handful of prerequisites that allow media to become spreadable, including, the Internet enabling power to the user, platforms incorporating share buttons or other means to easily pass on media to a specific audience, and for the public to have the required intelligence to carry out these actions.

What is the difference between spreadability and virality?

We make choices as human beings about what content is worth passing on. ... Virality is a choice with a focus on collective agency: a common togetherness and solidarity between sharers of similar content.