Moorcroft markets more pottery globally today than ever before, far exceeding the output of the early 1900s. Congruently, since the newer pieces are more prolific, they are not as avidly sought or highly valued by avid art pottery collectors as the older wares.

What is the most expensive Moorcroft pottery?

Look out for items that are made pre-1945, particularly by those made by William Moorcroft. The most expensive items sold at Christie's to date is a collection of 'Claremont' pottery circa 1905, which sold at London South Kensington in March 2010 for £15,000.

How do you know if Moorcroft is a second?

Moorcroft collectors should be aware of the Silver Stripe that sometimes appears and is almost always through the WM monogram. The Moorcroft silver stripe denotes a second quality or imperfect piece that has failed to pass the strict quality control that Moorcroft demands.