While each of these may serve a different purpose, if done right, good signage provides your customers and potential customers with subtle, but important, communication cues, increases brand awareness, and in the end, it can help you convert a sale.

Why do we need signage?

For directions to potential customers – Signage is necessary for vast locations such as corporations, shopping malls, and hospitals. The use of these signs helps to prevent customers or visitors from getting lost. This will help to prevent a situation that could lead to bad sales.

How effective is signage?

Effectiveness of signage. A body of research has shown that signs are effective in changing behavior in a variety of domains (e.g., road traffic [2–5], health behaviors [6–10], and environmental protection [11–20]).