hoopla \HOO-plah\ noun. 1 : excited commotion : to-do. 2 : exaggerated or sensational promotion or publicity : ballyhoo.

What is the dictionary definition of hoopla?

noun Informal. bustling excitement or activity; commotion; hullabaloo; to-do. sensational publicity; ballyhoo. speech or writing intended to mislead or to obscure an issue.

Where did the expression hoopla come from?

also hoop-la, 1877, hoop la, American English, earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from French houp-là "upsy-daisy," also a cry to dogs, horses, etc. (see whoop).