No, Dana White does not own a whisky company, but he is in partnership with one. The UFC president is associated with Howler Head, a Kentucky Straight Bourbon base whisky brand by the renowned company, Wooler Brands, Inc. The name of Howler Head is consistently seen on the list of sponsorships in any UFC event.

Who is the owner of Howler Head?

Jason Wooler, (of Wooler Brands), partners with emerging and established beverage brands with distinctive personalities, unique packaging and products that challenge category leaders. Enter Howler Head.

How much of the UFC does Dana own?

What percentage of the UFC does Dana White own? During the purchase of UFC by WME-IMG in 2016, it was revealed that Dana White had 9% ownership of the company.