Again, the fashion show is all about the fashion designer's clothes. A smiling face invites interaction and a potential conversation. A non-smiling model elevates their status in a classic European way, showcases an attitude on nonchalance and portrays the utmost display of self-control.

Why do models look miserable?

They look miserable because they are sick of being disparaged by people – the media, their bosses, clueless politicians – in the name of looking woke, while simultaneously being obliged to keep their body mass index under 19 so that people don't think they are stuck in the Littlewoods catalogue these days.

Do fashion models smile?

While most models have million dollar smiles, just a few are lucky to use them for shoots and campaigns. However, the super models of the '80s and early'90s weren't afraid to laugh, though. When Naomi Campbell fell during a Vivienne Westwood show (1993), she didn't do anything but laugh.