demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.

What is negative demand give example?

Negative demand is a type of demand which is created if the product is disliked in general. The product might be beneficial but the customer does not want it. Example of negative demand is a) Dental work where people don't want problems with their teeth and use preventive measures to avoid the same.

How do you handle negative demand?

When there is negative demand, the task of marketing management is known as Conversion Marketing. Conversion marketing consists of finding the reasons for negative demand and convincing the people regarding uses and benefits of products. Thus, conversion marketing involves converting negative demand into positive.