Only 11% of people said that they were happy with their personal data being used to target them with ads. ... 44% of respondents said they believe targeted political ads hinder democracy - rising to 50% when looking just at the results from France.

Do customers like targeted ads?

New Adlucent research found that consumers crave a personalized advertising experience and that 71% of respondents prefer ads tailored to interests and shopping habits. Personalized ads also boost engagement.

How do consumers feel about targeted advertising?

Consumers Feel Tailored To

Targeted ads feel less "in your face" than traditional ads, and they're often more personalized based on the user's specific interests. Consumers want to feel as though the brand marketing to them understands their wants and needs.