Conjoint types & when to use them. Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modeling of actual market decisions.

Where can the conjoint analysis can be used?

Conjoint analysis is an incredibly useful tool you can leverage at your company. By using it to understand which product or service features your customers value over others, you can make more informed decisions about pricing, product development, and sales and marketing activities.

When can you not use conjoint analysis?

We can't recommend conjoint if the features are still amorphous. 2. When there are a multitude of features with many levels or complex relationships between the features. The respondent needs to be able to absorb and understand the make-up of the products in order to choose between them.