URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic.

Should you shorten a URL?

Normally, website URLs take up lots of space. They're often long strings of random letters and numbers, and can be distracting and aesthetically unpleasing. Shortened links make the reading experience smoother and make it easier for your viewers to share content.

Are URL shorteners bad for SEO?

According to several ranking specialists, it seems that using URL shorteners doesn't lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.