The verb purport can mean "to claim" — whether you mean it or not — or "to intend," like when you purport to study all night. So it makes sense that as a noun, purport means the intention or purpose, like the purport of a political candidate's speech was to get your vote.
What does the word purport mean?
1 : to have the often specious appearance of being, intending, or claiming (something implied or inferred) a book that purports to be an objective analysis also : claim foreign novels which he purports to have translated — Mary McCarthy. 2 : intend, purpose. purport. noun.
What does purport mean in law?
To convey, imply, or profess; to have an appearance or effect. The purport of an instrument generally refers to its facial appearance or import, as distinguished from the tenor of an instrument, which means an exact copy or duplicate.