Production Concept is a belief that states that the customers would always acquire products which are cheaper and more readily available (or widely available). The production concept advocates that more the products or production, more would be the sales.

What is a production concept for a play?

What Is Production Concept? ... The production concept is the unifying creative vision for the design elements of a stage play. It allows such diverse elements as costumes, set design, and lighting to mutually support a creative goal.

What are the characteristics of production concept?

The main features of production concept are higher production efficiency, focus on production, larger distribution and lower price. The production concept gives emphasis to mass production and mass selling.