Why is Tissot so expensive? Tissot watches are expensive because they are made in Switzerland, by a well-respected company with incredible attention to detail in both the design and materials. You also get great quality and stylish designs with Tissot watches, which makes them more expensive.

Why Tissot watches are costly?

Tissot, which makes about one-sixth of the timepieces that Switzerland exports, has the advantage of bearing the Swiss-Made label, which commands higher prices due to its reputation for quality. It also has the backing of production powerhouse Swatch Group AG, which owns ETA, which sells components to third parties.

Is Tissot a luxury brand?

Though Tissot is positioned as a luxury watch brand in the mid-price range, with timepieces priced as low as around S$500, it has introduced innovations that even top brands would have been proud of.