Core rigidity is the opposite of a company's core competency. Core rigidity is caused when the company is overdependent on its competitive advantage and does not realize the need to change with the change in market dimensions.

What are core competencies?

Core competencies are the resources and capabilities that comprise the strategic advantages of a business. ... Some personal core competencies include analytical abilities, creative thinking, and problem resolution skills.

What are core rigidities in strategic management?

Leonard (1995) states that core rigidities are the flip side of core capabilities. She explains the concept as the phenomenon in which a firm's strengths are also simultaneously its weaknesses. Accordingly, “core rigidities are built through the same activities that create core capabilities,” (Leonard 1995, p.