Flywire is a revolutionary technology constructed from high-strength threads that function like suspension bridge cables, providing ultimate precision support. Nike contacted WSDIA to create an identity for the new technology. ... Ultimately, Nike employed a concept produced by their in-house team.

What is Flywire on Nike shoes?

Nike Flywire is a thread, composed of vectran or nylon, developed by Nike to minimize weight and maximize support, and used in the upper of a sneaker. Shoes containing Flywire became available for consumer purchase in 2008.

What technology do Nikes make?

Nike Air technology uses “supergases” encased in urethane plastic to provide the cushioning. The make-up of the gas and the strength of the plastic as well as their placement within the shoe, gives great cushioning without losing performance.