A checkout page is a page on an ecommerce website where the transaction is concluded. This is where the customer makes payment and provides the information needed for delivery and contact details for invoicing.

What should be included in a checkout page?

Your call to action is an essential part of checkout page optimization. This is usually on a button and will include text like “buy now”, “place your order” or, simply, “checkout”. Whatever the wording, it's important to make your checkout button stand out, so customers can complete their purchase at any time.

What is the checkout process?

The checkout process is the series of steps a customer follows to purchase the items in their shopping cart on an ecommerce store. This includes every step that a customer goes through to proceed through to checkout. ... Depending on the store, you will need to optimize the checkout flow.