We recommend turning the Allow Apps To Request To Track switch off. Doing this will increase your personal privacy and save you from constantly receiving pop-ups requesting permission to track you. The only parties this App Tracking feature really helps are major app developers like Facebook.

Should I turn off iPhone tracking?

Experts encourage iPhone users not to allow tracking to protect their data. iPhone users likely will experience less personalized ads, but advertising isn't going to go away altogether.

What does allow tracking do on iPhone?

App Tracking Transparency allows you to choose whether an app can track your activity across other companies' apps and websites for the purposes of advertising or sharing with data brokers.