The choora is believed to bring prosperity and fertility to the married couple. This custom is now being adopted from brides across Indian communities as the choora not only looks amazing and beautiful but also lays emphasis on their newly married status like sindoor and mangalsutra.

Why is Chura worn?

Popular especially among Punjabi brides-to-be, the wedding Chura signifies the beginning of their wedded life ahead. Although now the Chura has become quite a fashion statement among women, it is traditionally considered to be an important and auspicious Shringar of a newly married bride.

Why do girls wear choora?

The bride's sisters and friends tie the kalire to her chooda. They are golden or silver in colour. The significance is to provide good wishes to the bride and to remind her of her cousins and friends whom she is going to leave behind when she gets married.