Is Facebook losing users in 2021?
Despite those efforts, Facebook is still struggling to attract teens and young people to its flagship app. Internal data from 2021 shows that for both age groups, time spent on the app, content production, messages sent and retention, or new users maintaining their account 90 days after its creation, are all declining.
Is Facebook gaining or losing users?
For the first time ever, usage of Facebook went down.
That's right. ... But this number puts Facebook's 2018 usage in line with the 2015 penetration rate. Facebook just gave back two full years of user growth. And a drop from 67 percent to 62 percent is a decline of eight percent overall in one year.