A pyramid scheme is a fraudulent system of making money based on recruiting an ever-increasing number of "investors." The initial promoters recruit investors, who in turn recruit more investors, and so on. The scheme is called a "pyramid" because at each level, the number of investors increases.

How do pyramid schemes make money?

A pyramid scheme won't sell a product or service. Instead, the only way to make money is to recruit other people to the scheme. It means most people who join a pyramid scheme will lose money. Only a few people at the very top of the 'pyramid' will make money.

Do pyramid schemes actually make money?

Pyramid schemes—also referred to as franchise fraud or chain referral schemes—are marketing and investment frauds in which an individual is offered a distributorship or franchise to market a particular product. The real profit is earned, not by the sale of the product, but by the sale of new distributorships.