Creators can add hashtags to their Instagram Reels to increase the likelihood that the right viewers will find their way to the right content. This new Instagram feature is perfect for Instagram influencers who already have a following on the platform and don't want to have to build their following again on TikTok.

Do hashtags not work on reels?

That means the same hashtag strategies and similar growth tactics will work on your Reels too. ... Besides ranking on the hashtags, you want to make sure you're classifying your content so Instagram will know who to serve it to on the Explore page. So the answer is YES!

Can I use hashtags on reel?

Using hashtags on your Reels works exactly like the other Instagram content you create. That means the same hashtag strategies and similar growth tactics will work on your Reels too. You have the chance to show up on the Top section of the hashtag page for each one you choose to use.