The Hoonigan Racing Division is a motor racing team that competes in the American Rally Association fielding a Subaru STI for Ken Block. The team previously competed in the World Rally Championship, Global RallyCross Championship, FIA World Rallycross Championship and Rally America.

Who started hoonigan?

The team was formed by Ken Block as Monster World Rally Team at the beginning of 2010 as a platform for him to compete at world championship level. The team, sponsored by Monster Energy, ran a 2011-spec Ford Fiesta RS WRC for Block and co-driver Alex Gelsomino at selected events in the World Rally Championship.

How did hoonigan get started?

In 2004, Quiksilver bought the company for $87 million, and Block decided to go from designing apparel to becoming a professional athlete himself. ... In 2010, he founded Hoonigan Industries, an apparel brand for auto enthusiasts. In the last year alone, the brand grew 50 percent, according to Block.