A general good rule of thumb with Golden Goose is to order a 1/2 size down. So a 38 would be an 8 which is 1/2 size down from my typical 8.5. One of the things the brand prides themselves on is being extremely particular about who they let carry their shoes. ... They do smaller size runs of each style as well.
Does Golden Goose run big or small?
One of the most asked question(s) I have regarding any of my Golden Goose sneakers are, "do Golden Goose sneakers run true to size?" or "how to Golden Goose sneakers fit?" The answer is true to size. I'm a small US 8.5. I wear a 38 in both the PURESTARS and Superstars.
Are you supposed to wear socks with Golden Goose sneakers?
In case you aren't super familiar with the brand, Golden Goose sneakers are on the pricier side. But they are totally worth it (read here). For sizing reference I'm normally an 8.5 and wear a size 38. ... I prefer to wear them without socks, but this pair of no-show socks work well with most Golden Goose sneakers.