Citroën is a French brand of automobiles owned by Stellantis. In 1934, the firm established its reputation for innovative technology with the Traction Avant.

What does DS Citroen stand for?

DS Automobiles is a French luxury vehicle marque introduced in 2009 as a sub-marque of Citroën before becoming a standalone brand in 2015 (2012 in China). ... DS can be an abbreviation of Different Spirit or Distinctive Series (although it also refers to the Citroën DS designed by Flaminio Bertoni and André Lefèbvre).

What's the difference between Citroen and DS?

DS is part of French brand Citroen, which started using the DS name on some of its more premium models in 2009. In 2012, Citroen launched DS as its own brand in China, and in 2014 did the same thing in Europe. The name harks back to the classic 1955 Citroen DS 19, a car that embodied French avant-garde motoring.