Perceptual Interpretation: the stage of perception in which we assign meaning to the information we have selected.

What is the meaning of perceptual interpretation?

In the interpretation stage of perception, we attach meaning to stimuli. Each stimulus or group of stimuli can be interpreted in many different ways. Interpretation refers to the process by which we represent and understand stimuli that affect us. Our interpretations are subjective and based on personal factors.

What is perceptual interpretation in consumer Behaviour?

Perceptual interpretation involves extracting meaning out of the 'whole picture'. As processes, both perceptual organization and interpretation are intertwined as both have to do with deriving sense and assigning meaning to the stimulus to which a person has been exposed.