Collateral Materials means all packaging , labels, press releases, advertising, promotion displays, testers, samples, or other materials of any and all types prepared in connection with the Products.

What is collateral material in PR?

PR collateral refers to all of the various media items that are used for marketing purposes. Basically, any item that is used for marketing or to give information to the public can be considered PR collateral, but most of the time it means specifically designed information that has a purpose.

What does collateral mean in design?

Collateral design is printed material used to provide information about your business and give it an image. This includes anything with a company's logo on it to establish a visual brand. Cohesiveness and consistency are imperative in this process. ... Package design is also a great aspect of collateral design.