There are few reliable estimates of the effect of grassroots lobbying on legislative behavior. ... The results show that grassroots lobbying by e-mail has a substantial influence on legislative voting behavior.

Why is grassroots lobbying effective?

They provide a way for communities, not only to interact, but to form around topics. Implementing social media tactics in grassroots lobbying would provide a much broader outreach and would allow activists to not only inform but interact with various people about their cause.

What is an example of grassroots lobbying?

Examples of grassroots lobbying include: An action alert urging recipients to contact their legislators about a pending bill. Attending a coalition meeting to help plan a grassroots lobbying communication addressing a pending bill.