Because it can damage the walls severely beneath the veneer when removed it requires a professional. An alternative that gives your home a fresh, clean, modern look is to paint the veneer.

Is painting brick a bad idea?

“Most brick was never intended to be painted,” says Crocker. ... Brick that's chipping, deteriorating, molding or in overall poor condition is always a bad candidate for paint. Paint blocks the natural pores in the brick's surface, which can cause existing problems to become exaggerated over time.

Should I paint my brick facade?

Unless you're in love with the tones of your brick and you have some visually-weighty design features that make the facade of your home look varied and interesting, then you probably should paint your brick home. The benefits in curb appeal and even resale value are enormous.