The IDIC model was developed by the Peppers and Rogers Group as a generic blueprint for implementing CRM in a variety of situations. IDIC stands for the four stages of CRM implementation: identify, differentiate, interact, and customize.

What is the main purpose of the IDIC model?

The IDIC (identify, differentiate, interact, customise) is a model developed by Peppers & Rogers (1995). The model helps to assess the expectation of customers and their value to the business (Eko, 2014).

What is Payne's five process model?

Payne's Five Process model suggests collecting, organizing, and using information related to customers helps with insights on consumer behavior. It helps businesses to create appropriate marketing responses and improve value propositions.