Started by Jo Horgan in the mid-nineties, Mecca Cosmetica is sort of like an Australian Sephora, offering a beauty destination where you can shop countless prestige brands, and also take advantage of beauty experts on-hand. It also has a signature line of skincare products. ... It aims to be a beauty, well, mecca.

What is difference between MECCA and Mecca Maxima?

Mecca has two types of stores, Cosmetica and Maxima, which stock different brands. Cosmetica is more luxe, with high-end skincare and fragrances. Maxima has a younger feel and focuses on make-up trends and accessibly priced products. The company's new store, simply called “Mecca”, stocks all of its brands in one place.

What is the concept of a Mecca Maxima store?

THE CONCEPT

A high touch, high service beauty boutique supported by a curation of the world's most luxe beauty brands. From artistry colour to high tech skincare to the most exquisite fragrances from across the globe.