It is commonly used in connection with advertising and promotional sales testimonials. The Federal Trade Commission defines puffery as a term referring to exaggerations of the quality of a product. Puffery is often employed by business to “puff up” the image of their product.
Which is an example of puffery?
Puffery is a statement or claim that is promotional in nature. It's usually subjective and not to be taken seriously. Examples of these include claiming that one's product is the “best in the world”, or something completely unbelievable like a product claiming to make you feel like you're in space.
How do you find puffery?
Puffery Today
- Whether the advertiser made a false or misleading statement of fact about a product;
- Whether the misrepresentation of fact deceived or had the capacity to confuse the general public;
- Whether the deception is material, in that it is likely to influence the consumer's purchasing decision; and.
