For most people, the word brainwashing carries a negative connotation. That makes sense, since in most cases people are getting brainwashed to do something that is not in their best interest.

How do you know if connotation is positive or negative?

Words can have a positive, negative, or neutral connotation. Positive connotation is the good feeling that is attached to a word or phrase, negative connotation is the bad feeling, and neutral connotations have a neutral feeling or emotion that is attached, meaning the word does not elicit good or bad feelings.

Is persuade a positive connotation?

Persuasion can be positive or negative. It is neutral in force. On the one hand, you can be persuaded into doing drugs. However, you can also be persuaded to quit them as well.